Dr. Martin Widmer has been working at the interface of marketing and technology for over 25 years in an operational, advisory and academic capacity. Over the past 18 years, he has advised clients on numerous projects in the areas of marketing, digital sales, digital marketing, marketing automation and marketing technology. Martin Widmer has been active as a company founder and investor since 2008. He holds a doctorate in Media Management and Technology from the University of St. Gallen and has been lecturing in the fields of marketing automation and digital marketing for over 10 years.

As a partner and consultant at Partner & Partner Ltd., Luc Holzach has been supporting companies in the digitalization of their marketing for around 12 years. His core competencies include the analysis, optimization and automation of the customer journey for an exceptional customer experience.

Luc Holzach completed his Master's degree in Business Administration in 2007, specializing in marketing. Since then he has worked in various companies in the retail, chemical, and marketing consulting sectors.

As Head of Operations at mühlemann+popp (our technology partner company), Gregor Hirner ensures that the appropriate skills and resources are available for successful project implementation by Marchitects. His core competencies lie in requirements analysis, solution design, and project management. Gregor Hirner completed a Master of Science degree in Mechanical Engineering in 2005, followed by an Executive MBA in General Management at the University of St. Gallen in 2015. He gained experience of project management during his 11 years as Innovation Manager at Mammut Sports Group AG and three years as COO at mühlemann+popp.