We bridge the gap between marketing and IT
We connect marketeers who have an in-depth understanding of tech with techies who have an in-depth understanding of marketing in order to fully exploit the potential of marketing technology.
Connecting the Dots
Our expertise includes technology, digital transformation, CX, data, content, and marketing.
End-to-End Customer Journey
Delivery of a functioning, automated, end-to-end customer journey infrastructure.
Agnostic Consulting
We aren’t a “tool reseller”. We provide independent and individual advice, and of course we have no hidden agreements with software developers to recommend their products.
Our competencies
Our competencies combine expertise from marketing and IT. This enables us to design and implement even the most complex data, automation and CX projects, whether this entails selecting and implementing the right tools or automating an entire customer journey from lead to fan.
Consulting & Strategy Digital infrastructure
We analyze your current business, devise a digital vision, and transfer the business in jointly defined steps. The result is a pragmatic yet maximally transferred business that meets future requirements and offers new development opportunities.
- Analysis of current business processes and main functions
- Joint development of a vision
- Digital GAP analysis and derivation of tasks
- Implementation of these tasks
Every strategy begins by defining a vision. Once it’s clear where the journey should take us, the first step comes naturally.
- Development of a vision
- Customer journey view
- Multi-channel
- Digitalization of processes
Once the vision has been defined and there’s clarity about the current infrastructure and requirements, the architecture is supplemented, replaced or expanded.
- High-level requirements
- Stack philosophy
- Stack strategy
- Data integration
- TOC / business case
Whether it be all-in-one or best-of-breed, it doesn’t matter which approach is the most effective. We work with you to evaluate the tools that best meet your objectives - completely neutral, and of course we have no hidden agreements with software developers to recommend their products.
- Requirements engineering
- Request for proposal
- Tool evaluation
- Multi-technology & team approach
- Cost control
User Experience
An outstanding customer experience offers customers something that exceeds their expectations - individually tailored for every touchpoint.
- User flow
- Journey design
- Personalization
- Push/pull strategy
- End-to-end journey
From concept to intuitive user interface, we use your vision to create an effective user experience.
- Design Draft
- Functional prototype
- Campaigning
- Dialogue
How can you address the target group you’re aiming at with relevant content? We create expressive content that interests the target group and leads it to act as you intended.
- Content concept
- Information architecture
- SEO analysis/concept
- Content creation (image, moving image, text)
Data
Data is the lifeblood of personalization, so acquiring it and then making it available in a structured way is fundamental to this.
- Data inventory
- Data flow
- Data architecture
- Data layer & functionality
Technology Building
The technological infrastructure required to create an outstanding customer experience is becoming increasingly complex. We help you to evaluate the right tools or develop your own customized software solutions.
- Requirements gathering
- Product ownership
- Agile full-stack development
- Quality & testing
Whether it be data, processes or assets, almost every company uses platforms in some way to work more efficiently. We support the selection, set-up and operation of such platforms and their connection to other tools.
- Customer Data Platform (CDP)
- Enterprise Resource Platform (ERP)
- Customer Relationship Management (CRM)
- E-commerce & sales processes
- Product Information Management (PIM), Digital Asset Management (DAM)
- Cloud solutions & DevOps
Reference clients
We’ve already supported these customers in our network.
