Using technology to create an exceptional customer experience
We accompany you on the path to achieving your vision so you can use the right technology to offer your customers an exceptional experience throughout their journey.
Where to start?
Many companies fail to strategically and consistently digitalize marketing & sales. They’re somewhat lost, and don't know where to start. Marchitects accompanies you step-by-step throughout our clearly structured process.
Discovery
The starting point for digitalizing and automating marketing is a shared understanding of where the company is on its journey, together with a common vision of what ought to be achieved in the coming months and years.
Concept
The implementation concept is developed on the basis of this vision, which it visualizes and (if necessary) divides into individual sub-steps. In order to achieve this, an analysis reveals whether the technical infrastructure needs to be established, supplemented, or optimized.
Implementation
The implementation concept is realized step-by-step, working in an agile manner with an interdisciplinary team comprising Marchitects and specialists from the customer’s side.
We support your growth
Based on the Marchitects lifecycle, we optimize and automate the entire customer journey from lead generation to recommendation, thereby driving growth via an automated lead flow and an exceptional customer experience.
Content Marketing
Generate inbound leads with attractive and relevant content, with no need for a media budget and without third-party cookies.
- Content strategy
- SEO/SEA
- Content hubs
- Seeding
- Newsletter, podcast, blog, etc.
Contextual Advertising
Digital marketing for the cookieless era. Placement of messages in the relevant context, whether on content platforms, social media, or video channels.
- Campaign concept
- Collaterals and messages
- Environment analysis
- Campaign planning and implementation
Interaction Design
From concept to intuitive user interface, we use your vision to create an effective user experience.
- Design draft
- Functional prototype
- Campaigning
- Dialogue
Lead Flow Automation
Lead funnel automation via connections to interfaces or crawlers.
- B2B lead interface connection
- Design and implementation of lead funnels
- Connection to CRM
Lead Magnets
Attractive incentives to collect first-party data and convert an anonymous lead into an identified prospect.
- Promotion mechanisms
- Incentives / lead magnets
- Lead flow automation
Lead Nurturing
Classic lead nurturing with attractive information or benefits to motivate conversion until the first purchase:
- Design a nurturing flow
- Create content
- Set-up and implementation in CRM or campaigning tools
Gated Content
Development, realization and provision of valuable content that is only available with lead delivery.
- Content planning
- Content realization
- Online connection and provision
Engagement Campaigns
Automated communication campaigns throughout the customer journey to increase interaction with customers and improve the customer experience.
- Trigger measures (birthdays, anniversaries, etc.)
- Themed measures (based on affinities)
- Conditional measures (after sales, churn prevention, etc.)
- Onboarding routes
Cross-selling and Upselling
Motivation for cross-selling or upselling via data-based display of inspiration, promotions or individual offers.
- Sales potential scoring
- Affinity tracking
- Next-best-action models
- Sales automation
Loyalty programs
Loyalty programs that reward customers with incentives are a fun way of motivating them to take action.
- Strategy/concept
- Planning/implementation
- Tool evaluation
- Development, design, and management
Referral programs
Data-driven referral scoring and automated referral campaigns to optimize the referral rate.
- Referral scoring
- Referral campaigns
- Community management
Customer Centricity
Measuring and evaluating companies’ customer centricity in order to improve the customer experience and generate enthusiasm.
- Customer Centricity Score
- Customer centricity improvements
- Internal process development in relation to customer centricity
Discovery Workshop
Assessment of the current maturity level (digitalization, customer journey, IT performance).
Outline of the vision and definition of roadmap scenarios.
Book a free consultation
Are you unsure which maturity level your company has reached, or do you have further questions about marketing automation? If so, arrange a non-binding consultation with one of our experts now.